REFRESH
Refreshing a hotel brand that's already established for value and quality can be both exciting and challenging. It's important to retain the core elements that have made your brand successful while infusing new energy and relevance.
Some of the steps you might consider for refreshing your brand:
• Market Studies, Asset Analysis, and Feasibility Review
• Brand Audit
• Opportunity Assessment and Market Positioning
• Visual Identity Refresh
• New Product or Service Development and Programming
• Employee Engagement
• Corporate Communications and Issues Management
Working closely with our clients, we help them breathe new life into their brand, and or properties, while preserving the qualities that have made it successful in the past.